In January 2015, our “Imagination” campaign began with two questions.
What did “Gravity” mean to us?
It was a method of attraction.
What did the “4” symbolize?
The four stages of a customer journey: Awareness, Interest, Desire, and Action.
Imagination is defined by how creativity allows you to connect with a purpose. Our purpose was to bring automation, simplicity, and design to the marketplace.
As a company, we wanted to build something different. We pushed our boundaries. We wanted to create something great. We knew the sum of connected products could be more powerful than one siloed part.
The vision was for our products to complement one another and change the way marketers and brands reached consumers.
Alan Kay said, “People who are really serious about software should make their own hardware.” We felt the same way about marketing.
“People who are really serious about advertising should use software to personalize marketing.”
And we built toward that idea.
At the time, our Enterprise App Center included:
■ Tr.im: an enterprise URL shortener.
■ AddNow: social sharing and real-time analytics.
■ Unify Mobile: a mobile platform for brands and developers.
■ Deliver.me: enterprise email marketing and automation.
■ Reach.me: social-media scheduling, automation, measurement, and monitoring.
■ CRM.me: cloud-based CRM software with gamification.
The campaign was called “Imagination” because every product began there. Make your brand limitless.
